Global Balance Methods

UX design

UX Design is one of the ways we help teams implement Customer Engagement, one of the Game Changing practices areas in our proprietary methodology Engaged Team Dynamics. UX Design is a fundamental change in the way products are designed that involves users at the earliest stage of user interface design.

At Global Balance, we prepare for and conduct user interviews and research to develop hypotheses on what the user will want. Then we test the hypotheses in various ways using prototypes to simulate possibilities. Our methods for involving users early letting them interact with prototypes and “design on the fly” produce winning solutions in less time than traditional product development methods.